Brandcenter Sprint x The Martin Agency:
2nd place winner 🥈
RITZ
March Madness creates a lot of emotional turmoil for a lot of people. Luckily, RITZ Toasted Chips are the sturdiest crackers
on the market. With a reliable parent brand sports fans can lean on, we can carry the weight of fans' inevitable emotions when their favorite team (most likely) loses.
Insight: The real win is keeping your sanity during March Madness
Strategy: We’ll show that RITZ Toasted Chips are sturdy enough to endure the madness every fan feels in March.
Campaign: RITZ, Made for Madness
AD/CW: Griffin Drew
AD: Sarah Redmond
XD: Ira Birch
CBM: Tiffany Boggs
CBM: Olivia McGrath
ST: Hannah Hugeback
Where can we meet fans?
At The Games
House of Madness is a mobile RITZ Toasted Chips rage room that lives outside of March Madness arenas. Fans can come to let out their post-game emotions in a safe and controlled environment. The only unbreakable thing in the room? The world's sturdiest cracker, of course.
At Home
Intense emotions are often felt right at our living room couch. No lampshade or phone is safe from our tears.
Product Innovation
The Unbreakable Bag. For a limited time, RITZ Toasted Chips will offer an indestructible chip bag made out of a resistant, stretchy material so fans can take out their emotions in a painless and satisfying way.
MY ROLE
Category Analysis
Competitive Audit
1:1 Interviews
Social Listening
Comms Strategy
Media Placement
Deck Narrative/Presentation